The Bread Bowl is a business branding for a soup fast food restaurant. It is a small business but is meant to hold immense value for its local community. Using locally grown and organic ingredients is an important aspect of the company as well as using bold flavors in every soup.
The branding is based on the five senses of soup: smell, taste, touch, sound, and sight. The smell of soup permeates the building and its surroundings, drawing customers in. The taste of the soup keeps the customers coming back after they have already tried it. The sound of steamy soup enters your thoughts when seeing images of it. The sight of the soup gets customers excited about the quality of food that they will be receiving very shortly.